Put Your Competitor Out of Business: Buy Them
How often have you wondered how much more profitable your business would be if you could only eliminate one or more of your major competitors? Well, you can do it legally, ethically, and efficiently by buying your competitor.
You can gain several major business advantages by acquiring your competitor such as:
- New customers and a more diversified customer base
- Market share
- Lower marketing costs
- Enhanced pricing power
- Economies of scale and elimination of redundancies
- New distribution channels
- New production capabilities
- Synergistic products
- A new trade mark(s), trade name(s), and/or brand name(s)
- Favorable location(s)
- New skilled employees
- New products or product lines
- New design and development capabilities
Most importantly, you can gain very real additional advantages if your major competitor is suddenly no longer a competitor, but instead a new division of your company!
You can make 2 + 2 = 5
But it’s not easy to approach a competitor, even a friendly competitor, with a proposal so bold as a buyout. If you were to directly approach your competitor with such a proposal, the likely knee-jerk answer would be “NO.” Even if the answer was more along the lines of I’ll think about it, once that competitor considered how he’d have to share intimate financial and other details about his business with a competitor in the course of trying to complete a deal, the answer would still likely be a no.
Our book, Strategic Acquisition: A Smarter Way to Grow a Company, details the process of acquiring your competitor from initial approach through negating, valuing, and ultimately closing the deal.
Also, we offer a full range of services to help you grow by acquisition, including buying your competitor